Give the gift of theatre


The Theatre Tokens scheme is administered by Society of London Theatre, a company registered in England and Wales (company number: 527227) whose registered office is at 32 Rose Street, London, WC2E 9ET ("SOLT"). SOLT is committed to safeguarding the privacy of all visitors to (the "Site").

This Privacy Policy (together with our Terms and Conditions) sets out the basis on which any personal data we collect from you or that you provide to us, will be processed by us. Please read the following Privacy Policy to understand how we use and protect the information that you provide to us.


For the purpose of the Data Protection Act 1998 (the "Act"), the data controller in respect of any personal data that you submit to us on our Site is Society of London Theatre. If you want to know what information we hold about you or if you have any other queries in relation to this Privacy Policy, our contact details are as follows:

Postal Address:
32 Rose Street


2.1. We may collect information that you provide to us (including, without limitation, your name, address, email address, month and year of birth, and other contact details) when you complete forms on the Site to enable you to access and/or receive our website services and/or email notifications and/or newsletters.
2.2. We may also collect information contained in any correspondence between you and us and information that you may provide to us in connection with the processing and fulfilling of your order for Theatre Tokens.
2.3. We may collect information about your computer and your visits to the Site and this may include your IP address, geographical location, browser type, referral source, length of visit and number of page views. Individual users will not be identifiable from this information. We may use this information for a number of purposes such as optimising the use of the Site or for security purposes. In particular, we may use an analytics service provider for website traffic analysis and reporting and to track information such as which browser, screen resolution and IP address you are using to access our website, in addition to tracking your movements around our website.
2.4. We may receive information that you submit to any third party website that you access from a link contained in the Site. Both SOLT and the owner or operator of that third party website will be the data controller in respect of any such information and you should check the privacy policy of that website to find out how they will use your data. We will only use that information in accordance with this Privacy Policy.


We will only use your information for the following purposes:

3.1. to ensure that content from the Site is presented in the most effective manner for you and for your computer;
3.2. to provide you with our newsletter and information that you request from us or which we feel may interest you;
3.3. to provide you with information about third parties’ products, services and events that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
3.4. to provide customer service in relation to your use of the Site or of any Theatre Tokens purchased by you, to deal with enquiries and complaints relating to the use of the Site and to notify you about changes to our service;
3.5. to administer, support, improve and develop our Site; and
3.6. to provide third parties (such as those which advertise on our Site) with statistical information about our users – but this information will not be used to identify any individual user.


4.1. Other than as expressly set out in this Privacy Policy or as otherwise required or permitted by law, we will not share, sell or distribute any of the information you provide to us without your consent.
4.2. We may disclose your personal information to (i) any third party to whom disclosure is necessary to enable us to provide you with any service to which you have subscribed via the Site; and (ii) any person to whom disclosure is necessary to enable us to enforce our rights under this Privacy Policy or under the Terms and Conditions.

5. Cookies

Please see our Cookies Usage Policy to see how we use cookies.


The Site contains links to websites that are operated by third parties. We do not control and accept no liability or responsibility for those websites and this Privacy Policy does not apply to those websites. Please consult the terms and conditions and privacy policy of those third party websites to find out how they collect and use your personal data.


7.1. The information that you provide to us will be collected and processed on our behalf by Silverpop Systems Limited, a company registered in England and Wales (company number: 5178205). For the avoidance of doubt, we may also have access to this information.
7.2. Appropriate security measures will be adopted to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. However, you acknowledge that data transmission over the internet is inherently insecure and that we cannot guarantee the security of data sent over the internet.
7.3. Your information will only be held for a reasonable period or as long as the law requires or permits.


Your personal data may be transferred, processed and/or stored by Silverpop Systems Limited outside the European Economic Area (specifically the USA). By submitting your personal data, you agree to such transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.


9.1. You are entitled to see the personal information we hold about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us using the information provided above. We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you.
9.2. You may opt out from receiving our newsletter or marketing emails at any time by notifying us in writing or, alternatively, by following the procedure to ‘unsubscribe’ that is specified in the emails that you receive.


Please let us know if the personal information which we hold about you needs to be corrected or updated at any time.


We reserve the right to make changes to the Privacy Policy from time to time. Any such changes to our Privacy Policy will be posted to the Site and, where we deem it appropriate, through e-mail notification.

Last updated: 18th November 2015